String Automotive teams with Experian Automotive to help dealers more accurately identify potential customers


Pairing Strengthens Analytics Tool with Demographic and Auto Buyer Behavioral Data to Give Dealers In-Depth View of Local Market


NEWTON, MA – January 21, 2014 - String Automotive, revolutionizing online marketing and analytics for auto dealers, announced today that it has teamed with Experian Automotive. As part of the agreement, Experian Automotive’s Auto Market DNASM demographic and behavioral information will help drive String’s business intelligence platform, the Dealer Positioning System, allowing auto dealers to better identify potential customers.


“Identifying and understanding who potential customers are is a key component for any dealership’s success,” said John Gray, president of Experian Automotive. “Our new relationship with String Automotive enables their dealers to better target their marketing efforts, ultimately helping them uncover new growth opportunities and become more profitable.”


The Dealer Positioning System empowers dealers to get a full picture of what is happening in their market on a ZIP CodeTM level. By overlaying organic search and PPC activity against competitive sales and cross-shopping data, the DPS clearly shows dealers where their marketing dollars are being spent most effectively and helps them keep an eye on market opportunity.


Working with Experian Automotive will also enable String to incorporate demographic and vehicle history data into the DPS. For example, dealers will be able to visually map where customers have leases coming up in surrounding towns and zip codes. They’ll also be able to determine, based on demographic and psychographic data such as income level and buying behavior, which zip codes might be the most promising to market certain models.


“The auto industry is lucky to have access to so many rich sources of data from industry leaders like Experian,” says Ken Kolodziej, String Automotive’s Co-Founder and CEO. “String’s goal is to combine these sources with dealer-level data to give auto dealers unprecedented insight into what’s happening in their local market and what’s working for them, all in a very visual, digestible and actionable way.”


About Dealer Positioning System


String Automotive’s patent-pending Dealer Positioning System helps auto dealers navigate today’s dynamic market with the only vertically-integrated inbound marketing and analytics solution available. The DPS works seamlessly with a dealer’s existing systems to objectively make sense of internal and external data, delivering actionable insights and competitive intelligence to improve marketing effectiveness and bottom line results. As the only certified Google Analytics partner in the automotive industry – and one of only 210 in the world – String is uniquely positioned to keep dealers on the cutting edge of performance optimization.


Pricing and Availability


The latest version of the String DPS is available to dealerships immediately. New customers can sign up at NADA and receive a discounted show price of $895 per month (regular MSRP is $1,295).


Visit us at National Automobile Dealers Association Convention


Visit String Automotive to see a live demo of the DPS at the National Automobile Dealers Association Convention at the Ernest N. Morial New Orleans Convention Center, January 24-27, 2014, at booth #7151.


About String Automotive


String Automotive, a leading provider of analytics and online marketing solutions, provides car dealers with step-by-step instructions to driving more sales. String’s Dealer Positioning System helps auto dealers determine what’s working and what’s not in online marketing by combining and interpreting data from multiple sources and multiple vendors for a totally objective – and actionable – view of their data. Founded in 2005 and based in Newton, MA, String delivers transparency, insight and innovation for forward-thinking auto dealers. By holistically approaching inventory management, online presence and reputation, search marketing and content optimization through one cohesive lens, String creates a feedback loop that drives sales, turns inventory and delivers business-altering insights.


For more information or to request a free demo, please visit us at


For more information contact:

Dina Pradel

VP of Marketing



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8A Hollis Street, Groton, MA 01450

(877) 227-8525