NEWTON, MA – October 20, 2011 – String Automotive, provider of the auto retail industry’s first and only dealership intelligence platform, announced today the latest members of its partner program utilizing the Dealer Positioning Systemᵀᴹ (DPS). The partner program enables String-certified agencies to better serve dealers by providing immediate feedback on existing advertising outreach so that dealers can accurately target marketing efforts to the right potential customers.
String’s partnerships take one more step out of the process for automotive dealers. The agencies partnered with String are equipped with detailed demographic and market data to interpret and immediately apply insights from the DPSᵀᴹ to both traditional and digital advertising, empowering them to communicate more effectively with automotive consumers and work more collaboratively with their clients. Campaigns can now be meticulously tracked, providing dealers with a sense of confidence around their media strategy and associated ROI.
“We are thrilled to expand our partner program by collaborating with forward-thinking marketing agencies,” says Ken Kolodziej, String Automotive’s Co-Founder and CEO. “The precise data mapped out by the DPS steers marketing resources in the right direction to ensure positive results. It takes the guess work and “wait and see approach” out of the equation and replaces it with a razor sharp method of allocating advertising budgets.”
“We’re excited about the fact that the DPS makes highly detailed market research available to Tier 3 dealers, who typically wouldn’t have the means to access it,” says Tom Kerr, Partner, Moore and Scarry Advertising and Marketing. “Now we can work with our clients, from Group1 to a single-point dealership, to leverage insights from Experian, Dataium and IHS Polk and apply them directly to our creative.”
“Looking at the vendor-neutral data in the Dealer Positioning System from a 30,000 foot view gives both us and our dealers a better sense of their local market, as well as the ability to figure out what's not working,” says Nick Grosso, Digital Marketing Director of Omni Advertising. “We can determine what the hottest vehicles are going to be, then figure out how to maximize our campaigns promoting those vehicles. We're now able to track customers in ways that a traditional Google Analytics implementation can't deliver.”
Jim Weaver, Director of National Accounts at Pinnacle Advertising & Marketing Group, says his agency is always looking for any competitive advantage they can give their dealer clients. “The DPS supports our data-driven approach and helps us work collaboratively with the dealer to set, track and optimize media and creative strategy.”
Moore and Scarry, Omni and Pinnacle join existing agency and consulting partners including 3G Engagement, Dealer Online Marketing, Digital Rain, Herman Advertising, Remora and Stream Companies.
String Automotive’s patent-pending Dealer Positioning System helps auto dealers navigate today’s dynamic market with the only vertically-integrated dealership intelligence solution available. The DPS combines multiple sources of data from inside and outside the dealership to provide a rich, actionable view of local markets and an objective view of what – and who – is working for each dealership. But the DPS goes beyond just identifying current wins and potential issues, providing a visual view of data that saves time, shapes strategy and makes money for dealers.
Founded in 2005 and based in Newton, MA, String Automotive delivers transparency, insights and innovation to forward-thinking dealers. String’s dealership intelligence platform, the Dealer Positioning System (or DPS), takes the pulse of each dealership’s local market and guides dealers to make the most profitable, proactive decisions for every store and unique situation. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting a dealer’s data drive decisions.drives sales and delivers business-altering insights for forward-thinking car dealers.
For more information or to request a free demo, please visit us at www.stringautomotive.com.
VP of Marketing