NEWTON, MA – October 15, 2013 – String Automotive, revolutionizing online marketing and analytics for auto dealers, announced today new strategic alliances with Dataium and Polk. A new version of the Dealer Positioning System (DPS) is now available which enables dealers to attract, convert and retain more car buyers by letting their data lead the way. The DPS puts the power of analytics into the hands of dealers by consolidating and interpreting numerous sources of data to develop a customized action plan for each rooftop.
String Automotive has been named an accelerated company by Dataium, a designation indicating that a product has fully integrated Dataium’s intelligence, delivering the highest quality of service and support to automotive shoppers, dealers and manufacturers. By marrying Dataium’s demand forecasts of local internet searches by make and model with actual inventory data, the DPS enables dealers to better respond to local market conditions by either stocking up on popular models or offering promotions to move inventory before demand decreases.
"We, as data companies, are coming together more and more to aggregate massive amounts of data from within the dealership, and now from outside the dealer’s four walls. This aggregation and analysis is changing the way dealers do business in every facet, by giving dealers better visibility into their business than ever before," stated Jason Ezell, president of Dataium.
String’s alliance with Polk, the global automotive market intelligence firm, integrates vehicle registration data on new and used cars into the DPS. Data broken down by make, model and local DMA provides valuable information to dealers as to where to direct their marketing dollars and equips them with a better understanding of their overall market share.
"We are thrilled to enable String’s DPS customers with the ability to further understand their local markets by providing vehicle registration information on a particular geographic region," said John McBride, Polk director, sales and client services and digital marketing practice leader. "Now dealers can calculate market share by zip code and customize their advertising efforts accordingly."
The latest version of the DPS, available immediately, includes two highly requested features by String’s customers. Dealers now have the data and insight to identify which campaigns are influencing sales with a new traffic drill down view in the DPS. The expanded drill down capability allows dealers to see their best and worst converting campaigns at a glance, and determine whether each campaign had the desired effect in terms of creating brand awareness, driving sales or generating demand for fixed operations. In addition, this release includes a new reputation summary that benchmarks a dealership’s customer reputation scores against national and local competitors.
"We are driven to meet our customer’s needs and deliver solutions to their challenges as quickly as possible. The positive input we received at AutoCon last month was taken very seriously by our engineering team and resulted in the implementation of these two major new features in an extremely short turnaround time" says Ken Kolodziej, CEO and co-founder of String Automotive. "The new partnerships String has formed along with the additional functionality in the latest version the DPS will allow us to better serve dealers by providing them with more insight into what is working and what isn’t, in real time."
String Automotive’s patent-pending Dealer Positioning System helps auto dealers navigate today’s dynamic market with the only vertically-integrated inbound marketing and analytics solution available. The DPS works seamlessly with a dealer’s existing systems to objectively make sense of internal and external data, delivering actionable insights and competitive intelligence to improve marketing effectiveness and bottom line results. As the only certified Google Analytics partner in the automotive industry – and one of only 210 in the world – String is uniquely positioned to keep dealers on the cutting edge of performance optimization.
The latest version of the String DPS is available to dealerships immediately. New customers can sign up at Digital Dealer and receive a discounted show price of $695 per month (regular MSRP is $1,295).
Visit String Automotive to see a live demo of the DPS at the Digital Dealer Conference and Exposition at the Mirage Hotel & Casino in Las Vegas, October 15-17, 2013, at booth #1125. Ken Kolodziej, CEO and co-founder will be presenting "The Devil is in Your Data: Using Google Analytics to Gain Insight and Create Accountability" on Wednesday, October 16th at 9:30am. Schedule your complimentary Google Analytics consulting session at Digital Dealer now, only 20 spots available with String's director of analytics, Matthew Kolodziej and you will be well on your way to optimizing Google's tools.
String Automotive, a leading provider of analytics and online marketing solutions, provides car dealers with step-by-step directions to driving more sales. String’s digital marketing platform helps auto dealers take control of their online presence and get their inventory in front of in-market customers. Founded in 2005 and based in Newton, MA, String demystifies merchandising by tying inventory management directly to online marketing efforts, arming dealers with the knowledge they need to set themselves apart from the competition, and providing transparent, actionable data to identify what’s working and what needs improvement. By holistically approaching inventory management, online presence and reputation, and search marketing and optimization through one integrated lens, String creates a feedback loop that drives sales and delivers business-altering insights for forward-thinking car dealers.
For more information or to request a free demo, please visit us at www.stringautomotive.com.
VP of Marketing