Anatomy of an Effective Mobile Landing Page

Some simple tweaks to your dealership’s mobile landing pages can have a big effect on engagement and conversions.*

Here’s what a perfect mobile landing page would look like:

Tap the green buttons for more info

green connecting lines
green connecting lines
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[X]

+59%

Improvement in Click-to-Call Conversion Rate

For bottom-of-the-funnel shoppers, focus on a single vehicle rather than many vehicles to avoid scrolling fatigue

For top-of-the-funnel shoppers, focus on branding content rather than an offer or inventory

[X]

+91%

Improvement in Click-to-Call Conversion Rate

Advertise a specific offer, rather than a generic promotion

[X]

+200%

Improvement in Click-to-Call Conversion Rate

Single click-to-call CTA above the fold

[X]

-37%

Reduction in Bounce Rate

Clear, enticing button links to inventory and directions below the fold

String DPS

*Data compiled using String's dealership intelligence platform, the Dealer Positioning System, to track performance resulting from incremental changes to landing pages

 

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