Hello. Meet our Team.

The Team at String Automotive is passionate about empowering dealers to unlock their data and uncover actionable insights that improve sales, marketing and service performance. We're constantly working on new ways to put the power of objective analytics and prescriptive action in the the hands of more dealers.

 
ken

Ken Kolodziej

Co-Founder and CEO

A visionary thinker and bona fide data geek, Ken has deep roots in software and has been in the automotive industry for a decade. Ken architected the first and second iterations of String’s platform [although is very thankful to have more qualified individuals at the engineering helm!] and was instrumental in establishing String as the only vendor in the automotive industry to become a "Google Analytics Certified Partner" back in 2008. In 2012, Ken spearheaded String’s evolution toward the Dealer Positioning System in order to solve two pressing problems facing every dealer: Where advertising dollars should be targeted and spent for maximum ROI, and how to gauge which campaigns are working and which aren’t as objectively and as quickly as possible.


Now, Ken spends his time spreading the gospel of String, guiding our long-term strategy and making sure our team has all the support it needs to execute, and ensuring our team and our partners are 100% aligned toward achieving success for our clients and, therefore, for our company. Ken earned a Bachelor of Commerce from McGill University in beautiful-but-chilly Montreal and completed most of an MBA at the University of Toronto's Rotman School of Management before leaving to pursue both the startup that would become String as well as his startup family that, as those who know him joke, now rivals String’s employee base in size!

  • Drives a 2001 BMW 530i
  • Incredibly skilled at starting home improvement projects
  • "If he says he'll be brief, he's lying"
prius
Jesse

Jessica Chaset Bicknell

COO + SVP, Customer Success

Jesse comes from the wild and fascinating world of ad tech, where she spent the last 13 years at Burst Media in a variety of roles of increasing responsibility, most recently as SVP Operations, where she led multiple teams supporting Burst’s supply-side ad platform, publishers, and advertisers. Jesse also led the creation and development of Burst’s mobile division, and has been quoted as an authority on mobile advertising in several trade publications. Jesse’s wide range of expertise, spanning many different functions, including operations, client services, product, sales and marketing, is what she applies to her role as COO and SVP of Customer Success at String, overseeing and tying together all of our customer- and external-facing functions in order to ensure the best possible quality of product and service for our clients and partners. Jesse holds a BA in History and Philosophy & Religion from Colgate University.

  • Has never owned a car with an automatic transmission, and never will
  • Can wiggle her ears both simultaneously and independently
  • As long as it’s not raining or snowing, her sunroof is always open
Jetta Sportwagon
Mike

Mike Hill

CTO & SVP of Engineering

Mike oversees String’s development team and is a firm believer in the benefits of quality requirements, agile methodologies, design documentation, unit testing, and build automation. Mike has over 20 years of development experience at companies including Varolii and bcgi. His first company, NBG Services, was part of a marketing services roll-up that became TeleSpectrum Worldwide and went public in 1996. Mike earned a bachelors in Management Information Systems(MIS) from Northeastern University.

  • Drives a 2013 Nissan Murano
  • Married to “Faith Hill,” who accepted his proposal in the hopes of getting better restaurant reservations
  • Can quote the Simpsons in any context
Murano
Matthew

Matthew Sutton

IT

  • Drives a 2003 Toyota Corolla with almost 200k miles
  • Addicted to Amazon "Buy With 1 Click"
  • "Have you tried turning it off and turning it back on again?"
Toyota
Laura

Laura Fideler

Production Manager

  • Rides a 1983 Kawasaki KZ550 LTD
  • Collects tiny bowls and robot figurines
  • Answers to “Sniffles” and “Elbow”
Kawasaki
Matty

Matty Kolodziej

Analytics

  • Makes you feel better about yourself in a 2009 Hyundai Accent
  • Wants Boyz II Men's "It's So Hard to Say Goodbye to Yesterday" played at his funeral
  • Part-time anarchist; wanna-be Canadian
Hyundai
Amy

Amy Hughes

VP of Sales and Business Development

Amy is responsible for driving dealer sales and business development relationships for String. A dynamic sales leader, Amy got her start on the media and agency side, helping automotive clients develop their traditional and online advertising strategies, including as a principal in her own firm, See Spot Run Media. Most recently, she oversaw the Southeast regional sales teams at Cars.com. She holds a BS in Mass Communication from the University of North Carolina, Asheville.

  • Drives a Volvo XC90
  • Juggles balls and oranges in addition to clients
  • Requires at least 3 bags for an overnight trip
Volvo
Christian

Christian Thompson

MARKET INTELLIGENCE ANALYST

  • Drives a 2015 Lexus IS 250
  • Adoptive parent of pet pig, named Nelly.
  • Thinks him and his friends could beat a WNBA starting five, no problem - Girlfriend disagrees
Lexus
Jim

Jim Armstrong

Engineering

  • Drives a 2007 Honda CRV
  • Life-long learner, prone to fits of apathy, fan of sillytwitterbio.com
  • Known for his short temper and frequent outbursts
Honda
Dave

Dave Benton

CFO

A seasoned start-up veteran and investor, Dave assists String with all things financial. Previously, Dave was a VP and Controller at Progress Software and an auditor at Deloitte and Touche. He earned a BS from Rensselaer Polytechnic Institute and an MS from Bentley University.

  • Drives a Ford Fusion Hybrid
  • Broke his foot walking out of a Taco Bell
  • Not sure which aspect of the previous fact is more embarrassing
Ford
Crocket

Crocket (Dog)

Nap Scientist

  • Drives a Fire-engine red Fiat, of course
  • Likes: Napping, riding shotgun, making everyone happy
  • Dislikes: Squeaky pigs
Fiat
Luie

Julie Lawton

Senior Market Intelligence Analyst, Partner Program

  • Drives a 2014 white Grand Cherokee Limited named Snoopy
  • Obsessed with Bigfoot…she BELIEVES
  • Currently dairy free…changes weekly
Jeep
Brook

Brook Wiebers

Market Intelligence Analyst

  • Drives a 2011 White Acura TSX named Pearl
  • Always travels with a bikini and champagne
  • Can buck hay with the best of them
Jeep
Brandi

Brandi Booker

Director of Major Accounts and Market Development

  • Drives a 2009 Lexus RX350
  • Is notorious for meeting famous people I have never heard of.
  • Knows more baseball stats than most guys.
Lexus
Reid

Reid Stillman

Market Intelligence Analyst

  • Drives a white Ford F-150 4x4 extended cab
  • Thinks camo is a color, not a pattern
  • Roll Tide – only words to live by
Honda
Ryan

Ryan Reid

Implementation Specialist

  • Drives a 2006 Subaru Legacy
  • Canadian dual citizen, but don’t mistake that kindness as a weakness
  • Can field dress a deer, and then serve you a five star meal with it
Honda

About String Automotive


In 2005, Ken Kolodziej knew nothing about the car business. But he did understand web design and digital marketing – and could see that auto dealers, saddled with siloed, antiquated technology, needed help creating functional, beautiful web sites that sold cars.


The launch of String roughly coincided with the launch of Google’s Website Optimizer. These new tools enabled String’s founders to get even more fanatical about data and conversion optimization, and they evolved their platform to take advantage of best practices in search optimization and marketing. As a result, String Automotive was named a Google Analytics Partner in 2012, one of only 220 companies worldwide to bear that distinction – and the only one in the automotive space.


But in our quest to help improve online marketing for dealers, we uncovered an even bigger need in the market: True business intelligence and objective real-time reporting that would help dealers make crucial decisions. Despite spending thousands of dollars on expensive DMS and CRM software, dealers still felt at a loss to accurately attribute traffic and leads, evaluate vendor performance, allocate marketing dollars and gauge inventory movement.


Since that epiphany, String’s mission and purpose have evolved: We exist to deliver transparency, insight and innovation to every auto dealer. Using our online marketing experience and analytical chops, we’ve refocused the business around our latest product, the Dealer Positioning System®, an intelligence platform created solely to empower dealers to sell more cars and operate more efficiently by making decisions based on data.

 

©2017 String Automotive - All Rights Reserved

8A Hollis Street, Groton, MA 01450

(877) 227-8525

Fax: 866-836-3656

sales@stringauto.com

support@stringauto.com