Are you a GM?
See how the DPS can help you…
Understand how the dealership is trending toward monthly goals and take corrective action.
Why wait until the end of the month to see how you’re doing? Keep a close eye on traffic, leads, sales, and conversions throughout the month while you still have time to reallocate dollars, take vendors to task, or experiment with new campaigns or specials. The DPS® includes a dynamic punchlist that proactively highlights action items, based on your data.
Instant reporting for sales and staff meetings.
How much time do you and your team spend pulling together reports or prepping for meetings? Just pull the Dealer Positioning System® up on your screen for highly visual top-level reports that allow you to drill into marketing, sales, and inventory information as needed. Better yet, have the DPS® prominently displayed in your office in lieu of a leaderboard so your whole team can see the latest performance numbers.
Gauge performance month over month.
Get a full picture of traffic, marketing, and sales data at a glance, and easily and visually compare performance with prior periods – without slaving over spreadsheets or interpreting multiple sources.
Calculate market share.
Determine your dealership’s market share down to the ZIP code level, using Experian registration data. See what percent of on-make sales were made by your dealership in a particular time period, or expand your potential market opportunity and drill into the most heavily cross-shopped models.
Make decisions around where to target or conquest.
Before you spend one more dollar on conquesting, consult a map – of your market, that is. By overlaying your sales own sales data with registration data from Experian, demand data from Dataium, and demographic data from Experian, you’ll be able to visually see where opportunity lies. Where do the target customers for a particular model live? Where are the most vehicles in your category coming off lease in the next 90-days? The My Market tab helps you make decisions in partnership with your vendor partners as you’re planning campaigns and deciding where to spend your marketing dollars.
Make budgeting decisions.
If you knew for sure something was making money, you’d do more of it. The DPS® lets you look at marketing activities and lead sources not only in terms of the traffic and visits, but the ROI they generate. Which makes budget season a whole lot easier.
Make decisions around vendor renewals.
If you dodge vendor phone calls around contract renewal time because you dread the whole process, the DPS® will make your life a lot easier. You’ll easily be able to see how many leads came from each third party, how much traffic was generated by specific campaigns – and more importantly, how well those sources and campaigns converted into sales. Better yet, the information is pulled from objective sources, including Google Analytics and your own sales and inventory data.
With instant access to comparative historical data; conversion numbers broken down by lead source and campaign; and a detailed look at not only what you have in inventory, but what models are likely to be hot, forecasting just got a lot easier, not to mention more accurate.
Adjust pay plans based on ROI.
If your internet marketing, BDC or sales staff is paid, in part, based on results, the DPS® will give you new insight as to how efficiently your marketing dollars are being spent and how effectively leads are being converted.
Keep tabs on performance of various departments.
When numbers are headed in the wrong direction, you want to get to the bottom of it right away. With the DPS®, both you and your managers will have real-time insight into what’s going on. Sales are down? Instead of entertaining theories (site traffic is down, vendors aren’t performing, etc.), get to the facts much quicker.